There are two ways to do business, and only one makes sense in the world we live in. It's not a matter of preference, but of pure and raw reality. Companies are divided into two types: those of capital and those of people. The difference is abysmal and, for those who really want to do business, decisive. In companies of people, the individual risks everything they own. If things go wrong, it's you, with your personal assets, who answers for the debts. In capital companies, on the other hand, the risk is limited to the capital of the company itself. Does the company fail? You take the company assets, sell them, and with the proceeds you compensate the creditors. You, as a person, are safe.
We live in a Capitalist System. This is not a moral judgment, it's a fact. The world works this way. So, there is no logical reason, no sensible justification, to do business without a capital company. Anyone who continues to set up partnerships, limited liability companies (LLC), joint-stock companies or sole proprietorships is, to put it bluntly, an ignoramus. A person who doesn't understand how the world works. And who advises these legal forms? Either they are equally ignorant, or they don't care at all about your success or failure. In a Capitalist System, business activities must be capital companies, period.
There is no debate.
Business Growth: A Financial Imperative
If there's one piece of advice I can give you, not as an accountant but as an entrepreneur who knows and lives the System every day: if you want to start a business, it must be a capital company. But why this inflexibility? Because businesses grow by attracting external capital to increase productivity. The only way for a business to grow – and a business must grow to succeed, otherwise it dies – is to obtain external capital in the form of loans, financing, investments.
The only type of company that can attract capital in this sense and leverage the financial System as it was created are capital companies. Closed. Business success equates to growth, and growth means attracting external capital, not internally generated capital. It means leveraging the financial system, having the ability to exchange business value on financial markets. These are the fundamentals. Of course, there are other things too: knowing and predicting the future, understanding the past, having a plan for creating a better world. All of this serves to create value, invest in value, recognize it, create it and then exchange it.
Economically speaking, a business means growth, and growth means attracting capital from outside to increase productivity.
Capital companies are companies where the risk is limited to the capital, that is, to the value of the company. The owners are the capitals themselves or those who invest capital in companies. Shareholders own shares, like pieces of a growing pie: your slice of pie today, tomorrow is bigger and worth more. This is the mechanism.
The Great Italian Contradiction: Banks and Entrepreneurs
How are external capitals attracted? You go to banks. In a normal country, you would say: "I want to invest to increase the productivity of my company, I want it to grow". And the bank, in a capitalist system, should say: "Great, your capital company is worth 'x', you put it up as collateral, we give you the money to make it grow".
But in Italy, the answer is often: "What do you have to put up as collateral?" Not the company, not its economic value. They want material goods, personal belongings, that are not part of the company. This is the breaking point. Italian banks do not finance companies because they do not trust the entrepreneurial competence of entrepreneurs. It's a fact, based on years of direct observation and comparison with other markets.
Recent figures, though often underestimated, highlight a disconnect between the growth potential of Italian SMEs and their actual access to credit, a gap that is considerably smaller in other countries. They don't trust you to grow the company.
"Yes, it's true, the System works this way, but since you don't know how to exploit it, you don't even know how it works, you don't know what it is, we won't give you the money."
This is the reality. Commercial banks are the last link in a financial system designed to provide funds for growth and development. But in Italy, they don't provide them because there's no one to provide them to, because they don't trust. There's almost a supreme order that Italians are not given money to grow their businesses.
This destroys the very principle of a capitalistic society. What's the point of having an SRL if you have to bring personal assets as collateral to finance it? The risk should be limited to the share capital. If I have to mortgage my house to make it grow, it might as well open a sole proprietorship or a partnership. The Italian contradiction is obvious and harmful. Isn't it time we ask ourselves why such a well-designed system is being hindered by those who should facilitate it?
Being "Financable": The Key to Success
That's why I say: "value attracts value". We must become "financable". In entrepreneurship, being financable means having the ability to attract capital.
In life, being financially viable translates into being people of value in whom others can choose to invest, to achieve goals, to create something.
I have some things, among which one in particular that no one else has, and it is that thing that serves to save Italy, to make the miracle for Italy. And I will share this thing with those who will help me in the "Save Italy" project. If you want to have a successful life and build important things, you must be able to attract interesting people, of value, capable, with whom together build a life. Do you want to build a family? Beautiful, the family is among the many projects in which man can invest, among the many valuable things that man can build, it is the most important thing. It is the most valuable thing, the most important thing. The primary project, after life itself, is the family. The family is a business project much more important than the company. But not only for you, not only for each of us individually, but for society.
The lack of competent entrepreneurs, of people capable of growing companies, is the reason why this country does not flourish. And not only Italy, but many peoples do not flourish because they are incompetent and do not know how to make them flourish. The laws, the rules exist; what is missing are the people capable of exploiting them. Berlusconi, whether you love him or hate him, has been successful not only for alleged "ammanicature", but because he knew how to do it.
He knew how to act, how to function, how to exploit the laws and rules of the System.
The problem is that for too long, some have wanted to keep people in the dark. This malicious intent to enslave men has persisted, creating a destructive wave, a "tsunami" that today we call "universal flood". It is the consequence of a destructive mechanism triggered by lies and deceit. Those who understand and organize themselves, prevent it, overcome this cursed wave and reach the shores of a better world, where men can grow and prosper in complete freedom. All others, goodbye.
The True Meaning of the Financial System and the New World
The financial system, based on the creation of money "out of nothing" – but we have understood that it is not at all out of nothing. It is based on human value, on the ability of human beings to contribute to the creation of the new world. It is the most beautiful thing man could invent. Just like the supreme System, of which the financial one is a child. Why? Because it has eliminated slavery. It has allowed man to prosper in freedom, without having to resort to excessive exploitation of either natural resources or human resources.
Imagine a world where there is no need for excessive exploitation. This is the meaning of living in perpetual balance with nature. This is the world we are heading towards. Isn't it a fabulous world?
A world where one can grow and prosper in complete freedom, without being governed by stupid laws created for stupid people. A world where men can live in perpetual balance with nature.
Some, driven by fear and misinformation, cite the Georgia Guidestones saying they want to eliminate 90% of the population. They say: "It says '500 million people', so they want to eliminate six and a half billion!" It's not true at all. It says "maintain". Maintaining the world population under 500 million means that, after the harmful, mediocre, "rats" have eliminated themselves – those who live according to lies and against nature, the excessive consumers – then we will be left with 500 million, those who know how to live according to nature, and we must maintain the population at this number. There is no need to eliminate anyone. The truth is clear, but the lie is easier to believe. How many of us are willing to look beyond the dominant narrative and recognize the truth of these dynamics?