We have learned to measure everything: GDP, rates, returns, accounts in the red or in the black. We measure the value of everything... except one.
What is a sincere hug worth?
It has no price. Yet it has a value — enormous. Like a "thank you" said from the heart, a word that gets you back on your feet, a gesture of esteem that restores your strength. And how much do they weigh, conversely, an offense, a humiliation, the indifference of someone who could have helped but didn't.
These exchanges do not pass through a bank account. But they determine our lives more than any banking transaction. They determine how we wake up in the morning, how we work, how we love, how we feel alive.
Yet we don't even have a name to talk about it. For the economy of money, we have a thousand words. For the economy of the soul, none.
This is the word that was missing: Pneumaplutosi.
From Greek pneuma (spirit) and ploutos (wealth): the process of enriching the spirit through human exchanges.
Every sincere gesture is a transaction. Every authentic exchange generates value. And through continuous exchanges, we build — or destroy — our inner balance, our spiritual wealth or poverty.
It's not mysticism. It's another economy, which functions with its own rules, its own flows, its own mechanisms. It has existed for centuries. It's just that no one had ever put it in writing.
We (I and Leonard) have done it. And on this ground, we are building something new: a language, a map, a method to navigate the economy that truly matters.
The path to access it is still at the beginning. But the door already exists.