💬 The Elite's Secret on Marketing

Believe me when I tell you this: once you understand the true nature of man, you will discover much more. Today we are talking about marketing, finally! Let's put it in this debatable philosophy. We're talking about marketing, business, money. Today we focus on how to make a lot of money. Because in the newspapers of presidents what have we talked about? About money. We talk about the devil's dung. Stop there and wait for me at the crossroads. Today we are talking about marketing and I will give you information that you won't find anywhere else.

Let's go further. I've worked in this field and it hasn't worked. See, you distract me. Marketing is the subject that studies markets and how to put products, services and goods on the market. It is the science of putting something on the market. I will tell you things about marketing that no one has ever told you. What I tell you is stuff that no one else tells you, and who knows? According to the majority, they are all poorly informed. The new is often seen as a load of rubbish, but we must convince ourselves that instead they are important things.

Let's convince ourselves by force of telling them, maybe they will start to enter your brain. Marketing is the art of selling, the science of putting products on the market. Even services are goods, everything that can be exchanged for money is considered a good.

Now I have to stop. Why don't you cut all these videos and make them shorter? I don't have time to put everything on video, but I want it to move. If any of you know how to do it, welcome.

I don't have time, so take the information as it is given to you. Sorry.

The most important thing about marketing, which requires greater knowledge and preparation, is communication. Through communication, which in practice would be advertising, promotions, and sales, goals are achieved. Everything related to marketing, even the tools of representation such as commercials, inserts, and catalogs, is part of marketing.

The most important aspect of marketing is communication. You need to know how to communicate effectively to make people perceive the value of what is offered. People don't buy because we tell them something is beautiful or good; they buy because they attribute value to what we offer. The sciences of communication study the techniques and psychological mechanisms that lead people to appreciate things.

How do you get a message across effectively? How do you make people understand the value of what is offered? All this is the science of communication. Communication is not only verbal, but through many ways, including body language. I don't want to give you a course on the sciences of communication, I want to talk to you about marketing.

The science of communication is fundamental for effective marketing. Effective marketing means making people understand and appreciate what a company offers to its potential customers. The key word for all the work of marketing is "value".

Through communication, we enhance something's value, making it perceived and understood by potential buyers.

Buyers doesn't just mean goods, but also products, services, and ideologies. In fact, even in politics there is marketing. The key word is value. We must make people appreciate the value of what we want to sell, whether they are goods, products, services or ideologies. Marketing is used not only to sell goods, but also to sell ideologies, so political strategies also use marketing techniques.

Value can be of two types: objective or intrinsic, which refers to the effort and cost of production, and subjective or perceived, which is what each of us perceives as value. When we talk about choices, we are talking about value analysis. What are the things that bring benefit?

Marketing is the science that helps make people perceive the value of something that objectively has value. To produce a car takes millions of euros. The price of the car is calculated based on how much it cost to produce it and the perceived value by the person who buys it. We must make it clear to the people our product is aimed at how much it's worth. To make people understand the value of what we offer, we use value enhancement strategies.

If there are ten car manufacturers and millions of people they are targeting, I want as many people as possible to choose my car.

I need to find a way to communicate the value of my product. Effective communication is that which creates the value of the car in the buyer's mind. The more value is appreciated, the greater the chances of sale.

The job of marketing is to create value in the minds of potential customers. Art directors are an important component in marketing. They are communication experts who can influence people's subconscious. Eighty percent of the choices we make are driven by the subconscious, not the rational part.

The mind is divided into two parts: the rational part and the unconscious part. Imagine the unconscious as the core of the mind. The rational part is the one that reasons, while the unconscious is the one that makes us act without thinking. When you drive a car, you don't think about every single movement; it's all at an unconscious level.

If I want to convince you to choose my product, I have to reach your subconscious, because it's the subconscious that plays a more important role in choices. If I want you to choose my car, I have to explain its features, but that's not enough. I have to reach the subconscious, and to do that I need techniques and tools.

Reaching the subconscious is much more difficult and takes time. That's why advertisements are repeated: to reach people's subconscious. If choices were rational, it would be enough to describe a product and that would be sufficient.

But humans have an unconscious mind, and that is what sets us apart from machines.

Art directors are communication experts who use the sciences of communication to promote goods and services. They are able to convince people to choose what they propose, even creating needs that didn't exist before. These people are few and work for large companies.

Imagine these experts as magicians. They have the power to convince and sell ice to Eskimos. They create needs even when they don't exist. If they have the ability to make you choose one product over another, they are truly skilled. The effectiveness of communication techniques is directly proportional to the ignorance of the people to whom the messages are directed.

The more uninformed a person is, the more susceptible they are to being influenced. The mediocrity of the masses is part of the strategy to create a receptive market. They have created a mass of consumers incapable of making right choices, based on what is truly needed.

Ignorance and lack of preparation make people more vulnerable. When it is said that people don't think, it means that choices are not the result of rational evaluation. People have been educated not to think too much, which facilitates influence on the unconscious.

If they want consumer slaves, they must educate the masses to be mediocre in their choices. In doing so, they reduce the space between rationality and the unconscious.

Ignorance and stupidity turn people into emotional machines, operating on the unconscious rather than rationality.

When it is said that people do not reflect before making choices, they truly do not. This is the result of an education to not think. If they want consumer slaves, they must educate the masses to be mediocre.

The things you need to know to succeed in life and business are the ones no one tells you. Most people are victims of a deception about what it means to live. The things I am telling you are the ones that lead man to truly live.

If you understand the meaning of what I am saying, the value of the definitions I am giving you, you will understand the beauty of living. Living is the most beautiful thing in the world. But to live truly, for what it means, is what no one wants you to know.

The key word in success is value. At a business level, it is about the value of goods, products and services, and the business value that must be put on the markets. You cannot succeed if you do not know the System and the nature of man.

You must know that preparation and the ability to exploit the System are fundamental. If you are small entrepreneurs, you have no hope of competing with large companies. These have marketing and communication experts who know how to conquer the markets.

If you are unable to grow your businesses at the speed required by the System, you cannot consider yourselves entrepreneurs. You must accept being owners of businesses, but not entrepreneurs.

You need to learn many things that today you know little about. If you want to become successful entrepreneurs, you need to ask yourself what is missing. The things you need to know are the ones I am telling you.

If there are people who understand the importance of creating a school of entrepreneurship, this would be a beautiful project. We must help people become capable of living in the true sense of the word, prospering.

Life is a beautiful thing, but for most people it is not, because they live a life of suffering. Most business owners get up in the morning thinking about the problems to solve. This is not the true way of being an entrepreneur.

The true entrepreneur contributes to the growth and development of society. If you wake up thinking about this, your life will change. Living means getting the things necessary to be well, while creating the conditions for others to do the same.

If you understand the value of what I am saying, you will understand the beauty of life. If there are people who understand the importance of creating a school of entrepreneurship, this will be the most important project of their lives.

I am talking about the possibility of solving a big problem and helping people to live truly.

If you understand the meaning of what I'm saying, you'll understand how difficult it is to do business today.

Being an entrepreneur requires incredible preparation. If you are not willing to learn, the most sensible thing is to close the company and work for others. But if you want to become successful entrepreneurs, you must be ready to learn.

Preparation and the ability to leverage the System are fundamental to entrepreneurial success. You cannot consider yourself an entrepreneur just because you have a company. You must accept reality and prepare to face the challenges of the market.

This is the truth. If you want to succeed, you must be willing to learn and prepare. Life is beautiful, but to live it to the fullest, you must know and understand the System and human nature.